Principle Marketing concepts explained by Philip KotlerĪs we said much earlier, to get the most out of Marketing and bring some real advantages to your business there’s nothing better than reviewing the principle concepts from the mind of the most renowned scholar in the world: Marketing Definition Kotler: What is Marketing?Īs Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”. Born in Chicago, Illinois, this renowned author has been the International Marketing chair holder at Northwestern University since 1988, one of the most important business centers of study in the world.īelow you can see some key information on this Modern Marketing Figure: It’s quite so! Thanks to Philip Kotler universities all around the world now include Marketing in their academic programs. To sum it up, this great North American Professor is the creator of Marketing as a field of academic study. It’s no doubt that Philip Kotler is one of them! He is considered the “Father of Modern Marketing”, and provides us with important lessons that can be applied to your digital strategy.īefore anything else, it’s essential that you understand what relevance Philip Kotler holds in Marketing as we know it today.
To obtain the best results from marketing techniques and apply them to your online positioning strategy there’s nothing better than reviewing concepts and studying the most prominent authors of that area.
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